Our Story

JOHJO is a luxury fashion house founded by British couple John and Jo, who have Nigerian and Kenyan heritage. The brand name itself is a fusion of their identities, reflecting the seamless blend of cultures and influences that shape their designs.

With a strong appreciation for refinement and a deep love for life’s finer things, they have created a brand that redefines modern luxury, where style, comfort, and versatility come together.

JOHJO’s designs are largely influenced by John’s bold yet introspective character, shaped by his upbringing among artisans and entrepreneurs, and Jo’s effortless poise, inspired by the strong women who shaped her worldview, emphasising that discipline and impeccable style are essential.

At the core of JOHJO is a commitment to authenticity, diversity, and self-expression. The brand appeals to a new generation of luxury buyers who embrace a fresh perspective -where informality is the new luxury, and effortless chic replaces outdated dress codes.

Each piece is thoughtfully designed for individuals-the modern connoisseur seeking uniqueness without sacrificing refinement, ease, and elegance. JOHJO offers impeccably crafted, versatile pieces that transcend trends, providing timeless appeal for those who view fashion as a true reflection of themselves.