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Who We Are

Founded in London in 2021, JOHJO is a growing luxury brand with a global vision. We are dedicated to empowering talented individuals in the arts and design sectors by providing opportunities and a platform for self-expression. Our collections elegantly combine timeless pieces with modern innovation, creating fashion that embodies sophistication and social responsibility. Our products reflect the dynamism of contemporary life, while prioritising craftsmanship, attention to detail, and personal expression.

Our Values

Excellence
We are committed to producing high-quality, durable products that stand the test of time.

Integrity & Customer Services
We are dedicated to engaging in principled practices that benefit our customers, employees, and society.

Sustainability
We prioritise eco-friendly practices and materials to minimise our environmental impact.

Responsibility & Trust
We are accountable for our actions and decisions, recognising that trust is fundamental to our relationships with customers and employees.

Teamwork and Inclusivity
We not only work together towards common goals but also embrace diversity and ensure our brand is accessible and appealing to a broad audience.

Leadership
We encourage our employees to take initiative, inspire others, and lead by example, regardless of their official title or position.

Innovation & Change
We strive to continuously evolve and incorporate new, forward-thinking ideas into our designs and production methods. Our commitment to change reflects our openness to adapt, innovate, and grow.